91猎奇

Using Emma: Training and Guides

University Marketing and Communications (UMC) provides templated email campaigns aligned with 91猎奇 Brand Standards for Emma for use by all campus communicators. The Emma platform features intuitive editing tools, audience building and more to provide you seamless customizability as you craft your college, division or department's email campaigns.

On this page:

1. Migrating out of Adobe Marketo
2. Templates
3. Future training
4. Audience segments
   1. A note on imported audience lists
   2. Reminder on audience membership
5. Video recordings: training sessions and demos

Don't see what you need here? Visit the Emma website for full guides.

Need to get in touch with the Emma onboarding team? Email all three staff below with your questions.

• Sree Gandikota, Information Technology: sree.gandikota@sjsu.edu 
• Kristin Ede, University Marketing and Communications: kristin.ede@sjsu.edu
• Trevor Phillips, UMC: trevorphillips@sjsu.edu 

Migrating Out of Marketo

Templates

All users of Emma at 91猎奇 must review and comply with all brand and content standards established by UMC and IT for all emails built in and sent through Emma. All emails are subject to review by UMC for compliance with accessibility and design standards.

• What is provided to you and how to make changes to your assigned template(s) or how to work with UMC to get what you need

Coming Soon

• Automated campaigns
• Landing pages
• Forms
• Insights and metrics
• Response
• Subscription centers
• Links and archiving
  • Content produced and published in Emma is subject to the California State University .

Audience Segments

91猎奇 IT will automate the import of faculty, staff, and current student data into Emma from PeopleSoft on a daily basis. If you have current lists for custom audiences outside of these groups, we ask that you please download that data from Marketo to archive it and then you will need to re-upload that audience to Emma.

91猎奇's Emma account has a limit of how many contacts our instance can support. Examples of custom lists outside of the automated import that can be uploaded include: foundation or board members, community partners, local or community government officials, etc. We ask that you do not upload  excessively large lists, or list of prospective students, alumni or donors.  If you have questions about a list import, please check with UMC or IT before uploading. 

As a reminder, Emma is meant to send emails to current students, faculty and staff at San Jos茅 State University. 

Video Recordings

• Product demonstrations
• Guides
• Best practices