91ÁÔÆæ Brand Style Guide

happy student holding 91ÁÔÆæ Tshirt

Our brand is more than a logo – it’s how San José State University shows up in the world.

Every interaction people have with 91ÁÔÆæ, what they see, hear, read, and experience, shapes their perception of our university. That’s why it’s essential that we communicate consistently and clearly across all channels.

The 91ÁÔÆæ Brand Style Guide provides university-wide standards for visual identity, voice, and messaging. These guidelines help ensure that all 91ÁÔÆæ marketing and communications reflect a unified, authentic, and compelling representation of Silicon Valley’s only public university.

Whether you’re creating a webpage, email, social post, presentation, or campaign asset, these standards are the foundation for all 91ÁÔÆæ communications.

How They Work Together

91ÁÔÆæ Brand Guidelines are the foundation (always required). The Spartan Edge is a campaign layer that builds on the core brand. All Spartan Edge materials must follow both sets of guidelines. If you’re unsure which guidelines apply to your project, start with the 91ÁÔÆæ Brand Style Guide or contact University Marketing and Communications for guidance.

Primary 91ÁÔÆæ Brand

These standards are the foundation for all 91ÁÔÆæ communications.

Learn More

Spartan Edge Campaign

Use these guidelines in addition to the core 91ÁÔÆæ brand standards when developing Spartan Edge materials.

Learn More

@ 2024 91ÁÔÆæ Brand

Use these guidelines for @ 2024 91ÁÔÆæ Brand in addition to the core 91ÁÔÆæ brand standards.

Learn More 

Frequently Visited Links