@ 2024 91ÁÔÆæ Brand Guidelines

@ 2024 91ÁÔÆæ Logo

@ 2024 91ÁÔÆæ is San José State University's home for bachelor's, master's, certificates and professional education programs offered through online and hyrbid modalities. Our audience is comprised of busy, motivated adult learners and working professionals who are seeking to level up their careers. 

@ 2024 91ÁÔÆæ is a sub-brand

Rather than seeing @ 2024 91ÁÔÆæ as a separate brand, it should be viewed as the university’s brand, only focused in for its online students. It is important to communicate this, because we want our students—while completing their degree 100% online—to still feel like they are part of the holistic Spartan community.

For more information on typography, colors, fonts, and photography styles, please download the guidelines PDF below. 

Download @ 2024 91ÁÔÆæ Brand Guidelines [pdf]

@ 2024 91ÁÔÆæ Brand Personality

  • Vibrant
  • Innovative
  • Modern
  • Motivating
  • Exciting

Our Audience

Our audience consists of motivated adults who
seek to enhance their lives and careers by going
back to school. They’ve longed to finish what they
started, and @ 2024 91ÁÔÆæ is their chance.

What We Sound Like

Just like the visual brand, @ 2024 91ÁÔÆæ’s editorial style is a branch of the overarching 91ÁÔÆæ brand, with a voice that is clear, concise, warm, and welcoming, while also aiming to be inspiring and motivating to our prospective students, and letting them know they are capable of changing their, with @ 2024 91ÁÔÆæ.

Key Messages

With @ 2024 91ÁÔÆæ, you can – and you will [insert copy of choice below].

Unlock your potential, achieve your dreams, go far, level up, change
careers, advance yourself.

Log in to transform your...life / career /future / community / skills / mind / hopes / dreams / goals / reality / direction / trajectory / lineage

Complete your bachelor’s degree 100% Online.

Brand Resources

We provide a variety of resources for our campus partners to receive the marketing and brand support they need for @ 2024 91ÁÔÆæ. You may request support from University Marketing and Communications for the following: