Marketing and Business Analytics

Marketing No. 2

Wall Street Journal ranked 91ÁÔÆæ #2 among public universities in the country for marketing salaries for graduates. 

Powering Silicon Valley

We power Silicon Valley through career-ready education and innovation.

HTEM No. 1

Shanghai Ranks 91ÁÔÆæ's Hospitality and Tourism Management Program as No. 1 in Northern California 

Just do it

Students interested in a career in marketing or business analytics can choose from one of two concentrations in the Department of Marketing and Business Analytics. A concentration in Marketing prepares students to pursue a career in a number of different areas such as sales and promotion, marketing management and social media marketing, in just about any sector. For students interested in quantitative approaches to business decision-making, the Department offers a concentration on Business Analytics.

Concentration Overview

Marketing Concentration Overview

In the Marketing concentration students will learn about creating a product or service and managing relationships with customers. In the effort to continuously keep pace with the Silicon Valley, the marketing program is designed to spark student innovation and provide multi-disciplinary opportunities through an academically challenging curriculum. For instance, a cluster of high technology marketing electives is offered to keep majors on top of the latest advancements in the marketing field.

Ideas

Business Analytics Concetration Overview

Business Analytics is a quantitative approach to business, driven by the intelligent use of data and mathematical models. Business analytics is crucial to a broad range of industries including banks, utility companies, retailers, and many more. Business Analytics helps such organizations uncover insights from big data, build models that relate actions to consequences, and perform optimization and simulation analyses that lead to quality decisions and better outcomes in shorter times.

jobs

Hospitality, Tourism, and Event Management Concentration Overview

If you're looking for an innovative, engaging, and multi-cultural-focused program that will open you up to opportunities all over the world, the HTEM program could be for you. As a student in the HTEM program, you'll gain cutting-edge theoretical and practical skills, engaging field experience, and the ability to provide visionary leadership in diverse communities.

success stories

Our Success Stories!

91ÁÔÆæ's Marketing Program Ranked #1 in the Nation for Best Starting Salaries!

About Us

Learn more about our department. Find faculty office hours, maps and contact information.

Programs

Find out more about our concentrations in Marketing and Business Analytics and our honors program.

Student Resources

Useful links and information for students