Digital Media Art

The Digital Media Art (DMA) program at San Jose State University is a multidisciplinary degree offering a digital art and design curriculum in the areas of computer graphics, web development, programming, physical computing, fabrication, prototyping, interactivity and computer games. Located in the heart of Silicon Valley, the DMA program is dedicated to the advancement of contemporary technologies through research and experimentation at the intersection of art and science.
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Degrees Offered
Undergraduate Programs
- Bachelor of Fine Arts: Concentration in Digital Media Art (BFA)
- Minor in Digital Media Art
Graduate Programs
Undergraduate Program – BFA
Degrees: BFA Art Concentration in Digital Media Art | Minor Digital Media Art
The BFA Concentration in Digital Media Art (DMA) teaches technical, creative, and critical thinking skills to empower our students as problem solvers and innovators in the field of digital technology. Students graduating from the program develop real-world skills in graphics, programming, digital video, interaction design, and computer game design using a wide range of tools, technologies, and techniques. Our curriculum is hands-on, providing project-oriented learning in collaborative workshop environments.
DMA operates several labs including the CADRE Physical Computing Lab and the DMA Game Design Lab providing research based pedagogy in microcircuits, fabrication and prototyping, computer games and interactive programming. We offer fabrication facilities through our comprehensive wood and metal shops including laser cutters, CNC routers, and vacuform, in addition to metal and large-scale sculpture fabrication through the Spatial Art Program.
DMA BFA Program Strengths
Multidisciplinary curriculum
Study digital media art at a world-class public university located in the heart of Silicon Valley.
Expert faculty
Learn from faculty committed to student engagement, creative development, and academic excellence.
Collaborative projects
Develop collaborative art and technology projects supported by faculty mentors and industry partners.
Dedicated media labs
Work in digital media labs featuring industry-standard hardware and software with access reserved for DMA students.
Active student community
Connect through organizations including the 91 Game Development Club and the CADRE Student Organization.
Silicon Valley location
Study at the intersection of art, technology, education, and industry in downtown San José.
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Recent Digital Media Art BFA Senior Exhibitions
In their final semester, DMA seniors create and showcase individual projects. During the showcase, each student will has the opportunity to express their skills and passion through an original artwork that reflects their individual identity and creativity. As a group, the studnets also create a website to document their projects.
With guidance from dedicated Digital Media Art faculty, students refine portfolios that prepare them for careers in the ever-evolving field of digital arts.

Program Learning Outcomes (PLO)
PLO 1
Analyze and research visual and conceptual problems and both apply and explain their use of basic design principles, concepts, tools, techniques, media, materials, formats, and visual languages to solve those problems. We expect our students to bring their expertise in finding visual-verbal solutions to problems as they embark on a lifetime of self- and professional employment in a variety of careers. As students they will demonstrate their development and application of art knowledge in a wide range of studio courses, culminating in a capstone course.
PLO 2
Demonstrate increasing skills in the use of diverse materials, tools, and media, and be able to explain and evaluate success/failure in individual and group critiques. We expect our graduates to be lifelong problem-identifiers and problem solvers, always on the lookout for new and better skills. Prior to graduation, they will demonstrate their making/evaluating skills in studio courses and their skills of self-assessment and explanation in a sequence of interdisciplinary professional courses and in a capstone course.
PLO 3
Demonstrate their commitment to valuing art’s role in offering cultural critique and addressing issues of social responsibility in a global society. As creative professionals, our graduates will, we hope, assume leadership roles in engaging with social and cultural change-as teachers, as critics, as spokespersons for important issues that cannot yet be imagined. As undergraduates, our students will demonstrate their understanding of the values of contemporary art in their visual and written responses to class assignments in studio courses and in the interdisciplinary core and capstone courses (where these qualities will be assessed), in their work on collaborative group projects, in the successful articulation of their ideas in exhibitions and artist statements.
PLO 4
Apply their knowledge of visual history and theory to their creative endeavors and to their professional practice. They will be able to speak and write clearly about art and global culture, using appropriate terminology and demonstrating their understanding of the contemporary art world. They will demonstrate their ability to place their own work within the broader context of historical and contemporary art and ideas. Our graduates will commit to continued personal engagement with intellectual issues in contemporary art and culture. As students, they will demonstrate their understanding of visual history and theory in assignments completed for their art history courses and their understanding of the intellectual context and historical precedents of their own work in assignments completed for their professional core and capstone courses.
PLO 5
Demonstrate their readiness for careers as creative professionals by completing a more sequenced and specialized course of study in sculpture, installation and other three-dimensional art forms. Admission to the BFA requires students to demonstrate their ability to work independently as artists. Students will have successfully developed and presented for review by the Department’s faculty (a) a unified body of work (10 images), (b) n artist statement (of purpose) and then secured (c) support and commitment of two area faculty members willing to serve on that student’s BFA committee. Each BFA candidate then (d) successfully completes the professional BFA seminar and (e) schedules and mounts in one of the Department’s student exhibition galleries a solo exhibition (as the work for ART 199) that meets the approval of the student’s BFA committee. Our BFA graduates will embark on professional careers as practicing artists and creative professionals and/or apply to MFA programs for further instruction and certification for college/university teaching.

Graduate Program – MFA
MFA Art Concentration in Digital Media Art
The Digital Media Art MFA concentration provides an unparalleled environment for technical and conceptual research driven by project-oriented digital media practices in a fine art context. Our community of faculty and graduate students work expansively across media and processes including; 2D/3D imaging, code, video, sound, AR/VR/XR, multimedia, electronic sculpture, physical computing, and computer games.
Reflecting the atmosphere of the Bay Area, our MFA degree emphasizes creative experimentation within a context of historical, cultural, technical, and theoretical study. Students in the program are encouraged to be active members of our research community by participating in exhibitions, conferences, and funded research projects.
Our innovative approach to art and technology has led to world-class academic and
career opportunities for graduating students. Recent DMA research partners include
Intel Corporation, Microsoft, Autodesk, Philips LumiLED, VentureWell, and The John
S. and James L. Knight Foundation. Faculty have received competitive grants from the
National Endowment for the Arts and the US State Department, among others. MFA Digital
Media Art alum are employed in wide variety of Silicon Valley technology companies
including Adobe, Autodesk, Cisco, Google, Intel, Microsoft, and Electronic Arts and
have been appointed in teaching positions in higher education at universities including
UC San Diego, UC Santa Barbara, University of Nevada, Reno, Claremont University,
and the National University of Singapore.
Quick Links
Program Learning Outcomes (PLO)
PLO1
(Art Knowledge) Graduates will be able to analyze and research visual and conceptual problems and both apply and explain their use of basic design principles, concepts, tools, techniques, media, materials, formats, and visual languages to solve those problems. We expect our students to bring their expertise in finding visual‐verbal solutions to problems as they embark on a lifetime of self‐ and professional employment in a variety of careers. As students they will demonstrate their development and application of art knowledge in a wide range of studio courses, culminating in a capstone course.
PLO2
(Art Skills) Graduates will be able to demonstrate increasing skills in the use of diverse materials, tools, and media, and be able to explain and evaluate success/failure in individual and group critiques. We expect our graduates to be lifelong problem‐identifiers and problem solvers, always on the lookout for new and better skills. Prior to graduation, they will demonstrate their making/evaluating skills in studio courses and their skills of self‐assessment and explanation in a sequence of interdisciplinary professional courses and in a capstone course.
PLO3
(Art Values) Graduates will demonstrate their commitment to valuing art’s role in offering cultural critique and addressing issues of social responsibility in a global society. As creative professionals, our graduates will, we hope, assume leadership roles in engaging with social and cultural change—as teachers, as critics, as spokespersons for important issues that cannot yet be imagined. As undergraduates, our students will demonstrate their understanding of the values of contemporary art in their visual and written responses to class assignments in studio courses and in the interdisciplinary core and capstone courses (where these qualities will be assessed), in their work on collaborative group projects, in the successful articulation of their ideas in exhibitions and artist statements.
PLO4
(History/Theory) Graduates will apply their knowledge of visual history and theory to their creative endeavors and to their professional practice. They will be able to speak and write clearly about art and global culture, using appropriate terminology and demonstrating their understanding of the contemporary art world. They will demonstrate their ability to place their own work within the broader context of historical and contemporary art and ideas. Our graduates will commit to continued personal engagement with intellectual issues in contemporary art and culture. As students, they will demonstrate their understanding of visual history and theory in assignments completed for their art history courses and their understanding of the intellectual context and historical precedents of their own work in assignments completed for their professional core and capstone courses.
PLO5
(Professional Preparation) Our BFA graduates will demonstrate their readiness for careers as creative professionals by completing a more sequenced and specialized course of study in Digital Media Art. Admission to the BFA requires students to demonstrate their ability to work independently as digital media artists. Students will have successfully developed and presented for review by the Department’s faculty (a) a unified body of work (10 images), (b) n artist statement (of purpose) and then secured (c) support and commitment of two area faculty members willing to serve on that student’s BFA committee. Each BFA candidate then (d) successfully completes the professional BFA seminar and (e) schedules and mounts in one of the Department’s student exhibition galleries a solo exhibition (as the work for ART 199) that meets the approval of the student’s BFA committee. Our BFA graduates will embark on professional careers as practicing artists and creative professionals and/or apply to MFA programs for further instruction and certification for college/university teaching.
Facilities
Digital Media Art and CADRE Labs
Contact: james.morgan@sjsu.edu
DMA operates two labs providing research based instruction in web development and coding, computer games and interactive design, fabrication and prototyping. Our labs are equipped with Mac and PC computers supporting a wide range of software and hardware in addition to high-definition digital video, digital photography, sound and projection equipment available for student checkout. DMA labs feature 3D printers, CNC machines, laser cutters, electronics, and game development workstations open exclusively to DMA BFA and MFA students.
DMA Faculty & Lecturers
David Bayus
Lecturer
David Bayus (b. 1982, Johnson City, TN) lives and works in San Francisco, CA. His work is a cross-disciplinary practice centered around experimental film-making with a focus on the dualistic relationship between science and spirituality. He is a co-founder of BASEMENT art collective located in San Francisco's Mission District. He received his MFA from The San Francisco Art Institute in 2010.
He has exhibited work in the Bay Area at Et Al, City Limits, Ever Gold, Alter Space, the San Francisco Arts Commission, Southern Exposure, and more. Further afield, his work has been exhibited at Vacancy, Los Angeles; Field Contemporary, Vancouver; and at Material Art Fair, Mexico City. Editions of his work can be found in the collections of the Los Angeles County Museum of Art; the Museum of Contemporary Art, Los Angeles; the Museum of Modern Art, New York; and the Whitney Museum of American Art, New York.
Andrew Blanton
Associate Professor
Area Coordinator
Art 311 | andrew.blanton@sjsu.edu
Andrew Blanton is Associate Professor in Digital Media Art – CADRE Media Labs at San Jose State University and PhD student in music composition working at the Center for New Music and Audio Technologies (CNMAT) at the University of California Berkeley.
His work has been performed and presented around the world in venues such as Google Cultural Lab in Paris, The University of Brasilia, The City University of Hong Kong, and STEIM Amsterdam among many others. His current work focuses on the emergent potential between cross-disciplinary arts and technology in the context of Composition, New Media Art, and building sound + visual environments through software development. Andrew has advanced expertise in percussion, 3D environments/graphics programming, creative software development, and developing projects in the confluence of art and science.

Steve Durie
Senior Lecturer
Art 325 | steve.durie@sjsu.edu
Steve Durie is an artist, lecturer, digital media producer and designer. He has worked
on numerous individual and collaborative projects involving digital media, installation,
web art, music and performance, which has been applied to traditional art and academic
environments as well as business and commercial venues.
Mr. Durie is one of the founding members of C5 Corporation, an art/business hybrid cartel focused on theoretical models of information technology and data visualization. C5 projects, performances and publications have shown internationally in numerous exhibitions including: Siggraph, the Walker Art Center, San José Museum of Art, Ars Electronica, Stanford University Museum and Museo Nationale de Bella Arte. Steve has work in collaboration with public artists including Mel Chin, Ann Chamberlin and Buster Simpson.

Rajorshi Ghosh
Associate Professor
Ghosh is a US based artist, researcher and educator interested in novel intersections of visual language and critical making. His work is primarily research driven that has sought to expand the vocabulary of human experience and perception with striking aesthetic outcomes.
Ghosh’s site-specific video installations, films and works with software have been featured in numerous solo and group exhibitions at museums and galleries around the world. His work is part of many private and public collections, both, within the US and abroad, and has been reviewed in major international publications including the Artforum International, Los Angeles Times, Blouin Artinfo New York, Architectural Digest and The Indian Express among others. Ghosh received his master’s degree in Design and Media Arts from the University of California Los Angeles for which he was awarded the Inlaks Scholarship. He has previously taught at UCLA and Ohio University before moving back to California as Chair and Associate Professor in the Department of Art and Art History at San Jose State University.

G. Craig Hobbs
Associate Professor
Art 319 | gcraig.hobbs@sjsu.edu
G. Craig Hobbs’ video projection mapping workshops involve collaboration with artists, students and communities working across cultures and borders. His recent collaborations with Yannick Jacquet of AntiVJ, VPM3D, Robin Lasser, Migratory Cultures, 2014-2019 and 3rd Space Labs, Social Weavers, 2016-18, Hidden Lily, 2018-19 combine workshop and peer-to-peer learning to develop community-based public artworks addressing issues of globalization and technology through video projection mapping and cultural exchange.
Hobbs produces large-scale public art, installations, and films. His past collaborations include: Natalie Jeremijenko, Usman Haque, Blast Theory, Andrea Polli, Yung-Ta Chang, AntiVJ, Robin Lasser, Thomas Dolby and fabric | ch, among others. Hobbs received his BFA from California Institute of the Arts and his MFA from the Digital Arts and New Media program at University of California, Santa Cruz. He has served as a visiting professor at Conservatoire National des Arts et Métiers in Paris, France and as researcher and lecturer at the University of California, Santa Cruz and California College of the Arts (CCA) in San Francisco. Hobbs is currently Associate Professor of Digital Media Art (DMA) and Director of the Paseo Prototyping Challenge and Festival at San José State University in San José, California.

Rhonda Holberton
Department Chair
Associate Professor
ART 319 | rhonda.holberton@sjsu.edu
Rhonda Holberton holds a MFA from Stanford University and a BFA from California College of the Arts. Her multimedia installations make use of digital and interactive technologies integrated into traditional methods of art production. In 2014 Holberton was a CAMAC Artist in Residence at Marnay-sur-Seine, France, and she was awarded a Fondation Ténot Fellowship, Paris.
Her work is included in the collection of SFMoMA and the McEvoy Foundation and has been exhibited at CULT | Aimee Friberg Exhibitions, FIFI Projects Mexico City; Yerba Buena Center for the Arts; The Contemporary Jewish Museum, SF; Berkeley Art Center; San Jose Institute of Contemporary Art; and the San Francisco Arts Commission. Holberton taught experimental media at Stanford University from 2015-2017 and is is currently Assistant Professor of Digital Media at San Jose State University. She lives and works in Oakland.

James Morgan
Senior Lecturer
ART 325 | james.morgan@sjsu.edu
James Morgan is an artist, educator and researcher.
He has an MFA in Digital Media Art from the CADRE Laboratory for New Media.

Joel Slayton
Professor Emeritus and Founding Faculty (DMA)
Joel Slayton is a pioneering artist and researcher. He is the Founding Director of the CADRE Laboratory for New Media at San Jose State University.
Between 2018-2019 he was a Stanford University Sterling Visiting Scholar in Department of Chemical Systems and Biology in the School of Medicine.From 2008-2916 he served as the Executive Director of ZERO1, a Silicon Valley based arts organization, and between 1997-206, Joel was the Founder and President of C5corp. Joel serves on the Board of Directors of LEONARDO/ISAST (International Society for Arts, Science, and Technology) and is a Senior Fellow of the Silicon Valley American Leadership Forum.


