ࡱ> 130)` 0 bjbj .{{      $Fh>55  J'''   ''''  S='`0'"'';'55': :  CHAPTER 12 HELPING Why Do We Help? Social Exchange and Social Norms Rewards Internal Rewards Social Norms Evolutionary Psychology Kin Selection Reciprocity Group Selection Comparing and Evaluating Theories of Helping Genuine Altruism When Will We Help? Number of Bystanders Noticing Interpreting Assuming Responsibility Revisiting Research Ethics Helping When Someone Else Does Time Pressures Similarity Who Will Help? Personality Traits Gender Religious Faith How Can We Increase Helping? Reduce Ambiguity, Increase Responsibility Personalized Appeal Guilt and Concern for Self-Image Socializing Altruism Teaching Moral Inclusion Modeling Altruism Learning by Doing Attributing Helpful Behavior to Altruistic Motives Learning About Altruism Dj [  ( _ h hG(6hG(hG(OJQJ  #DL]j  ( @ [ z ^gdG(gdG(gdG( $]a$gdG( $]a$gdG(   ) J _ x ^gdG(gdG(gdG( ,1h/ =!"#$% @@@ NormalCJ_H aJmH sH tH Z@Z G( Heading 1$<@&5CJ KH OJQJ\^JaJ DA@D Default Paragraph FontRi@R  Table Normal4 l4a (k@(No Listtot G( Outline 13 8p @ 0<^`0CJ_HmH sH tH >o> G( Outline 28^8`bob G( chapter title $a$"5;CJ OJQJ_HmH sH tH hoh G(chapter number$1$7$8$H$a$5;CJ OJQJ^J_HaJ! #DL]j(@[z)J_x0000000000000000000000000000000000000000000000000000000000000000000000000 #DL]j(@[z)J_x@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00@00 00    8@0(  B S  ?3Lj t}/.QYG?<Ic Xr    g& P Rp  - = Q ' 9rjZ4CVrTZ  Eg5}=??< W V }!/"Sq""$q%3&>'j'G(\ ){*Mh+r+,f,}./'0A0r$1{1'5Ff56h6r8P9*:+\:5;=7=W=T> 8?p?K!B/D_uIpugCvdwv{x1z@"z8{Ve0Ev( TV n"[!R}ES^d?g@H/+KMbts;s]Qx*JKkqk2J@K+d.qq.J QN}Eh$eJAn5t"X1B/+D"kU#)+Db.E|t=Vw"PYoz&?:iGU`W]2;^ytqc1/H"io^(,3_b7jrS(E<?|'oK`(RCiU]8l]|u $g9&U(cIO{&FPX;: f}}5 zO pa +)d+MjTz}6",j=lno@ @UnknownG:Ax Times New Roman5Symbol3& :Cx Arial"h