Guha, Mithila
Assistant Professor of Marketing
Department of Marketing and Business Analytics
Lucas College and Graduate School of Business
San Jos猫 State University
Email: mithila.guha@sjsu.edu
Education
- Ph.D. Marketing (Minor: Computer Science), Drexel University.
- Master of Economics, North Carolina State University.
- Master of Social Sciences in Economics, University of Dhaka.
- Bachelor of Social Sciences (Hons) in Economics, University of Dhaka.
Bio
Dr. Mithila Guha is an Assistant Professor of Marketing at San Jos茅 State University
whose scholarship focuses on marketing analytics, brand activism, online strategies,
and the transformative role of marketing in advancing positive social change. Her
research uses quantitative methods to examine brand-consumer interactions across digital
and social media platforms and has been published in the Journal of Brand Management.
Dr. Guha has received national and international recognition for her work, including
the prestigious 2024 Paul R. Lawrence Fellowship (the first awarded to an 91猎奇 faculty
member), the 2025 AAPOR Burns 鈥淏ud鈥� Roper Fellowship, and the Best in Track Award
at the 2022 Summer AMA Conference in the Digital & Social Media Marketing Track. Dr.
Guha currently serves as an 91猎奇 AI Faculty Fellow (2025鈥�2026), supported by Adobe鈥檚 Future of AI Collaboratory, where she is advancing the responsible
integration of artificial intelligence into teaching and learning.
Beyond her academic research and leadership roles, she is also a certified Mental
Health First Aider, reflecting her commitment to student well-being and to making
a positive impact within and beyond the classroom.
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